GREENSBORO, N.C. -- When PB & Java in downtown Greensboro reopens in two months it’ll have a new name. Managers say the business will be better than ever.
Charlie and Ruth Jones run the nonprofit group, City616. As a part of that nonprofit, they have lots of projects including PB & Java. The coffee shop, which offers signature peanut butter sandwiches and caffeine beverages, is transitioning into an event/destination location. Part of their plan is to expand their current establishment. They are going to transition an adjacent room into a community, theatre space -- which will include a stage and seating. The new venue will still serve some of their current menu options, but will also serve additional food items and alcohol. Once reopened, the business will offer live music, theatre and entertainment.
The Joneses, who come from a theatre background, have lived in Greensboro for eight years. The couple wants to make sure their business lives up to their mission statement for their nonprofit organization, which promotes community and unity of people from all backgrounds.
The business will remain open the rest of this week during normal business hours. Starting next week, they will close their doors with plans to reopen them in June.
Before closing, the business will host a re-boot celebration party on Saturday, March 12 at 5 p.m.
The Jones’ say this change will also make them more marketable in the Triad. Currently, they say the PB & Java business isn’t attracting the number of customers they hoped for. They opened the business after getting the idea from a similar shop at the Mall of America in Minnesota. Additionally, they say foot traffic on the south end of Greensboro is not high. The Jones’ say the new venue will give people one more reason to come “south of the tracks” in downtown Greensboro, an area that is seeing growth.
Zack Matheny, the CEO and president of Downtown Greensboro Inc., says the south end of Greensboro is in the midst of revitalization. Matheny referencing restaurant Mellow Mushroom, The Forge and the upcoming Union Square Campus that will focus on training and education for healthcare professionals. Additionally, developer Andy Zimmerman is turning existing property in that area into entertainment options. Matheny says the south end is “the future” and that DGI is doing what they can to support business owners who are expanding in that community. DGI is organizing and operating the Fun Fourth Festival this year. Matheny says the south end will be one of many areas emphasized during the event.