The Internet is falling in love with ‘Fashion Santa’

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TORONTO — Santa has gotten a major makeover at a Toronto-area mall and the Internet is falling in love.

Paul Mason has been a model for more than 30 years. According to CTV, he has taken on the identity of “Fashion Santa” at Yorkdale Shopping Centre.

In recent days, Twitter lit up with #FashionSanta tweets.

Mason is doing more than just putting a new spin on Santa. For every selfie taken with him and shared on social media with the hashtag #YorkdaleFashionSanta, the mall will donate $1 to charity, up to a maximum of $10,000, according to the Toronto Star.