TORONTO — Santa has gotten a major makeover at a Toronto-area mall and the Internet is falling in love.
Paul Mason has been a model for more than 30 years. According to CTV, he has taken on the identity of “Fashion Santa” at Yorkdale Shopping Centre.
In recent days, Twitter lit up with #FashionSanta tweets.
Mason is doing more than just putting a new spin on Santa. For every selfie taken with him and shared on social media with the hashtag #YorkdaleFashionSanta, the mall will donate $1 to charity, up to a maximum of $10,000, according to the Toronto Star.