A mom’s quick glance at a social media post while driving holds devastating consequences in a new ad by AT&T.
The ad called “Close to Home,” part of AT&T’s “It Can Wait” campaign, was directed by Anonymous Content’s Frederic Planchon, according to Creativity Online.
In the ad’s description on AT&T’s official YouTube page, it says:
In Close to Home, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. No post is worth a life. It Can Wait.
The ad has been viewed more than 330,000 times since it was posted to YouTube last week.