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Mom’s quick glance at social media post shatters lives in new AT&T ad

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A mom’s quick glance at a social media post while driving holds devastating consequences in a new ad by AT&T.

The ad called “Close to Home,” part of AT&T’s “It Can Wait” campaign, was directed by Anonymous Content’s Frederic Planchon, according to Creativity Online.

In the ad’s description on AT&T’s official YouTube page, it says:

In Close to Home, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. No post is worth a life. It Can Wait.

The ad has been viewed more than 330,000 times since it was posted to YouTube last week.