GREENSBORO, N.C. – An early morning line formed at the Target on Lawndale Drive for the new Lilly Pulitzer collection that launched Sunday.
On Saturday, a Target spokeswoman said that the Lilly Pulitzer collection would go on sale during the "early morning hours".
People started to line up at the Target on Lawndale Drive as early as 6:30 a.m. to be the first in the store when it opened.
The new 250-piece collection is available at all Target stores and online with items ranging from from bikinis and beach wear to home goods and beach furniture.
Target expected people to line up early since the limited-edition collection from Pulitzer will only available through May 31 or while supplies last.