Hidden bra camera exposes how often people glance at women’s breasts

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October is Breast Cancer Awareness month, and Nestle FITNESS found a unique way to remind women of the importance of regular self breast exams.

They’ve joined the #CheckYourSelfie campaign by attaching a hidden camera to a woman’s bra to find out just how many times a day people glanced at her cleavage.

It probably comes as no surprise that the camera captured more than a few people sneaking a peek.

Men, women, babies, and yes, more men were caught glancing at the woman’s chest, sometimes discreetly, sometimes not so much.

The video ends with, “Your breasts are checked out every day. So, when was the last time you checked your own?”