Krispy Kreme made a box of 2,400 doughnuts and gave it away for free

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CAMBERLEY, England — It is not uncommon for doughnuts to sell by the dozens, but Krispy Kreme in the United Kingdom recently put together an enormous box that holds 2,400 doughnuts. Oh, and they gave it away for free.

The Winston-Salem-based company’s United Kingdom subsidiary delivered the 11.4-by-3-foot box to a contest-winning company that tweeted most about the promo, Judith Denby, chief marketing officer at Krispy Kreme UK, told USA Today.

The giant box took eight Krispy Kreme employees to deliver it. Its price — if one were ever to be sold — would be about $2,600.

The contest was centered around the company wanting to promote its new “Krispy Kreme Occasions” division that will customize doughnut offerings for corporate events or special occasions.

The company that won the box, 360 Resourcing Solutions, celebrated their win by tweeting a picture of Homer Simpson salivating.