WINSTON-SALEM, N.C. — Winston-Salem is mounting a campaign against cigarette litter with a revival of its “Every Butt Hurts” prevention program during August, according to the Winston-Salem Journal.
The city said it would be promote the campaign with billboards, television and radio spots and social media. The target is people who toss cigarette butts out of their vehicles, and is being financed by a $35,000 grant from Reynolds American Inc.
As part of the effort, the city will distribute drink coasters promoting the web site of www.everybutthurts.com. Also, the city will place additional cigarette butt receptacles at selected places where smokers congregate, and conduct free giveaways of cup holder ashtrays for drivers who smoke, as well as portable ashtrays.
City officials said that billboards advertising the campaign would appear on five major streets, and that Fairway Outdoor Advertising would donate space on two digital billboards, one on U.S. 52 and one on Business 40.
As well, the city will run 30-second spots on four radio stations, and the television campaign will rerun the “Waltz of the Flying Butts public service announcement on TimeWarner Cable.
The social media campaign will include web ads targeted to users who have identified themselves as smokers, and will have a link to the campaign web site. On that site, people can request a free cup holder ashtray or pocket ashtray.
City officials said 35 large cigarette-butt receptacles would be placed at busy city bus stops and other places. They said that cigarette butt litter has been cut as much as 75 percent at places where the receptacles have already been placed.
The Every Butt Hurts campaign was first rolled out in 2011 and has received three distinguished service citations from Keep America Beautiful.