Lexington working to boost tourism

LEXINGTON, N.C. — Small, rural areas are getting creative in an effort to boost tourism.

This week, Lexington’s Tourism Authority Board approved a plan to create about 70 new signs to go up around the city, helping residents and visitors get to places like City Hall, farmer’s markets and restaurants.

“We can’t wait to start seeing signs being placed,” said Robin Bivens, executive director of the Lexington Tourism Authority and Visitor Center. “We want to make sure that we’re on the minds of folks that don’t even know they’re looking for us.”

They’re not just stopping at signs which are expected to go up in the next three years.

In the past year, the city has created a mobile app and text messages to attract more visitors.

“You have to constantly be doing something,” Bivens said. “We probably work a little harder than larger towns that folks know about.”

A philosophy other small cities have adopted as well.

Asheboro is hosting its first barbeque and cycling event (Pigs and Pedals) in August which is expected to bring in thousands.

“Without an auditorium, civic center, or without fairgrounds, you have to be entrepreneurial in what fits your location,” said Asheboro City Manager John Ogburn.

“We just have to try some things; this is part of that entrepreneurial vision,” he said.

 

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