GREENSBORO, N.C. — The Greater Greensboro Entertainment Group announced Thursday that a House of Blues affiliated music venue will be coming to downtown Greensboro.
The entertainment venue is planned for 117/119 South Elm Street, where Allure is currently located. Wolf Construction is set to begin construction on Monday.
The venue is affiliated with House of Blues Entertainment and Live Nation.
The name of the venue has not been officially announced, however it will not be named House of Blues.
House of Blues Entertainment will book acts for the venue.
Rocco Scarfone, president of the Greater Greensboro Entertainment Group, said the new venue that will bring a national presence to downtown Greensboro.
The venue will have two seating configurations: 525 fully reserved seats, or 350 reserved seats plus 500 general admission seats, according to the News & Record.
“We’ll never book a Paul McCartney,” Scarfone said. “We’ll fill a great niche.”
This will be the third House of Blues affiliated venue in the Carolinas, including Fillmore in Charlotte and House of Blues at Myrtle Beach.