LOS ANGELES — American Apparel issued a public apology on Thursday after the company posted a stylized picture of the space shuttle Challenger disaster to its Tumblr page thinking it was fireworks.
The company immediately faced a backlash of negative feedback over the mistake.
The post has since been deleted.
In a statement, the company said the image was posted by one of their international social media employees who was born after the tragedy and was unaware of the event.
The challenger disaster happened on Jan. 28, 1986, killing all seven crew members, including schoolteacher Christa McAuliffe.
Read more: Los Angeles Times