Tearjerker commercial is a tribute to fathers and that magical three-letter word

To celebrate Father’s Day coming up on June 15th, Dove has created a new commercial that is a tribute to fathers and that magical three-letter word that will make a grown man cry.

According to a survey, Dove says three-quarters of dads say they are responsible for their child’s emotional well-being, while only 20 percent of dads see this role reflected in media.

The commercial is titled “Calls for Dad” and features real moments that children of all ages share with their fathers.

Grab a tissue. You’ll need it.  Happy Dad’s Day to all of the fathers. :)

Filed in: News

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1 Comment

  • Chucky

    Ok, “Daddy” is not a three letter word… neither is “da da”. Dad is but not all of them say that in the ad. It’s still touching even if the headline is off. :)

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