Volkswagen created a powerful PSA that shows what happens when you use your phone while driving.
The car manufacturer teamed up with a movie theater in Hong Kong in an effort to discourage people from texting and driving.
The beginning of the PSA shows a first-person view of someone driving. Then, a location-based broadcaster sent a text message to everyone in the theater.
When the moviegoers looked down at their phone, the car ran off the road and crashed into a tree.
“Mobile use is now the leading cause of death behind the wheel. A reminder to keep your eyes on the road.”