GREENSBORO, N.C. — High Point Road is already undergoing several changes. Greensboro City Councilman Tony Wilkins would like to add one more.
He envisions branding a two-mile stretch of High Point Road south of Interstate 40 “International Restaurant Row.”
“We want to promote the different ethnic cuisines already in invested there and brand that,” said Wilkins.
Wilkins counts 38 restaurants in that area. While some are fast food or restaurants chains, several highlight the diverse culture that Greensboro attracts.
He has support for his plan from City Councilwoman Marikay Abuzuaiter.
“This is where our international community is coming together to show off their cultural food and their ethnic culture and I think it will be an educational piece for the entire city of Greensboro, the county and the state,” said Abuzuaiter.
Currently, High Point Road is undergoing a major revitalization that coincides with a name change to Gate City Boulevard in 2015.
Some restaurants on the road are excited by the upgrades and intrigued by the idea of being included in International Restaurant Row.
“It’s kind of interesting to see all these different ethnicities in one area,” said Crystal Tapia, who works at Los Gordos Restaurant.
Tapia believes that a new branding campaign, along with more lights along High Point Road, can help people feel safer about visiting the restaurant.
“I’ve heard a lot of complaints from people that High Point Road is a little sketchy,” said Tapia.
Wilkins said improving the image along with the infrastructure can only help draw more customers.
“This area needs all the help it can get right now,” said Wilkins. “I believe it has tremendous potential based on a very minimum amount of investment.”
That investment includes branding costs like banners and logo designs. The idea will be introduced into the city’s Economic Development Committee and if it’s approved will go before the Greensboro City Council.
Wilkins said he’s like to see it coincide with the name change to Gate City Boulevard in 2015.