How secret ‘consumer scores’ affect your life

We all leave a trail of digital breadcrumbs. Each credit card transaction, Google search, Facebook post — It’s all information that businesses can use to predict your behavior.

Analytics companies then tally up those predictions and give you a “consumer score.”

FOX8 On Your Side Consumer Reporter Melissa Painter explains how these scores affect your life.

2 comments

  • dg (@dynamicabs)

    its just opinion , the dumb companies that pay for these ‘consultants’ are grasping at straws. How do they even track the reliability of what thier paying for.
    Its todays swapland in florida scheme. Just ask me , i;ll make up what you want to hear for $50 a head.

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