Belk to close store at Four Seasons Town Centre in Greensboro

GREENSBORO, N.C. — Belk has announced plans to close its store at Four Seasons Town Centre early next year.

Belk spokeswoman Jessica M. Graham said the company plans to close the store in February 2015.

Graham said to better meet the needs of the Triad market, the company plans to focus their resources and efforts on a major expansion and remodeling of the Belk store at Friendly Center.

Fashion styles change with time and retail experts say malls are seeing a new trend.

“On a national scale, we’ve definitely seen consumers move from a traditional mall to the lifestyle center shopping. In Greensboro, with the Friendly Center, consumers are demonstrating a preference for that kind of shopping”, says Roger Beahm, with Wake Forest’s Center for Retail Innovation.

Beahm says the shift from traditional malls to lifestyle centers are catering to consumers.

“Gone are the days where people have a lot of time to go and spend browsing through the mall and shopping at all the stores,” says Beahm.

The Belk at Friendly Center will reopen as a flagship store this fall.

Full statement from Belk: 

“In our ongoing efforts to better serve and meet the shopping needs of our customers in Greensboro and the greater Triad market for the long term, we have decided to close our Belk store at Four Seasons Mall in February 2015 and focus our resources and efforts on the major expansion and remodeling of our Friendly Center store, which we will reopen this fall as a Belk flagship store.”

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