GREENSBORO, N.C. -- Local developers are looking into building a Hampton Inn on an empty lot at McGee and Greene streets.
It's the fourth hotel proposed for downtown.
"In the past, we didn't have capacity to fill those rooms," said Mayor Nancy Vaughan.
But Vaughn says that has changed now.
Even with the Biltmore, Marriott and proposed Wyndham Hotel, the mayor thinks downtown can handle more.
Hotel revenue is up seven percent across Guilford County, according to the county's Convention and Visitor's Bureau.
"People are looking towards the future," Vaughan said.
It's a future businesses are hoping to cash in on with the extra foot traffic hope.
"Another local hotel for us could only mean more sales and more customers," said Shannon Milne, manager at Liberty Oak Restaurant and Bar.
Out of town customers make up a large part of their sales.
"We definitely get a fair amount of business during furniture market or during different conventions and events in town," Milne said.
Tourists fill about a third of the seats at the Carolina Theatre of Greensboro.
"We try to keep track in the box office of who's coming from outside of town,” said Meagan Kopp, director of marketing. “We're surprised to see how many people are coming from Virginia or even South Carolina."
“There's a lot of optimism about what's going on downtown," Vaughan said.