WINSTON-SALEM, N.C. - A ranking by SpareFoot Blog names the Twin City the top "Fashionista Mecca" in the United States.
"I don’t see how that can be," said Lynn Ring a Winston-Salem native. "I don’t see how this can be that big in fashion. We don’t have that many stores."
The recent ranking, that ran on the Huffington Post website is getting a lot of attention online.
"To determine the ranking, we started by looking at total spending on women’s fashion in the 100 most populated metro areas in the U.S.," the blog explained. "That means money spent on women’s clothes and shoes, dry cleaning, alterations, jewelry and watches. We even included expenditures on closet and storage products. After all, looking good means taking care of your purchases."
The figures are adjusted based on how much prices vary across the country - using data from the U.S. Bureau of Economic Analysis - then divided by the local population of females 16 and older according to U.S. Census Bureau date, and voila! The total average spending of each fashionista each year.
In Winston-Salem, the annual adjusted spending by each fashionista totaled $1,519. That was out of a population of 199,781 females 16 and older.
Actually, four of the top five cities were from the Southeast: Charlotte came in at No. 2, Greenville, S.C. was fourth and Knoxville was No. 5. The Huffington Post does question why New York City, being the center of American fashion, or Los Angeles, being the center of celebrity culture, didn’t rank higher. If you thought that those cities would be Nos. 1 and 2 on the list, "You’d be more wrong than Helena Bonham Carter’s wardrobe choices," the site remarks.
But there’s an explanation for that.
"In the South, they love bold colors, chevron prints, monograms and statement necklaces," fashion blogger Ashley Tarkington told HuffPo. "In bigger cities, they stick with basics that they’re comfortable with and don’t change it up as much."
"I'm not surprised," said Lisa Campbell, owner of Rebecca and Co. in Winston-Salem. "Winston-Salem ladies are very, very fashionable. They love color, prints and are loyal to Winston-Salem -- they want to shop local."
The original SpareFoot blog includes some comments from Winston-Salem fashion designer Amanda Vaughn-Redmon, who explains: "In North Carolina, there’s a big support system of local designers. … And supporting the local, artisan collections is very important to the people in this region. They appreciate that there are designers and creative people working in this industry here."