US Airways has apologized after their official Twitter account tweeted an extremely inappropriate photo on Monday afternoon.
The inappropriate photo was included in a tweet that was a response to @ElleRafter, who sent the airline a tweet after she was stuck on a tarmac in Charlotte overnight. The tweet read:
“Unhappy that 1787 sat for an hour on tarmac in CLT because overweight, resulting in over hour late arrival in PDX…”
The airline then responded:
“We truly dislike delays too and are very sorry your flight was affected.”
The woman followed up with the airline and tweeted:
“yeah, you seem so very sorry. So sorry, in fact, that you couldn’t be bothered to address my other tweets.”
The airline then responded by saying:
“We welcome feedback, Elle, If your travel is complete, you can detail it here for review and follow-up:” and linked to a lewd photo of a woman and a model airplane. WGHP chose not to link to the inappropriate content.
The image was initially posted to US Airways’ Twitter stream by a user and flagged by the airline as inappropriate, the company said. But the airline then “inadvertently” included a link to the pornographic image in one of its own tweets.
The tweet has since been deleted and the airline issued an apology:
“We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.”
“We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future,” said a company spokeswoman in a prepared statement.
US Airways, which is owned by American Airlines Group, is only the latest company to ignite an Internet firestorm over a tweet. AT&T was criticized for a lack of sensitivity when it posted an image of a smartphone taking a picture of the Twin Towers memorial on 9/11 and Chick-fil-A had to apologize after its president sent out an anti-gay tweet.
We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.—
US Airways (@USAirways) April 14, 2014