Greg Benson teamed up with Break.com to surprise 50 homeless people with an amazing five-star restaurant experience at a homeless shelter in California.
The prank is part of the #PrankItFWD campaign, where online pranksters are teaming up for positive April Fools’ Day pranks.
Chef Jessie Brune prepared a menu that included filet mignon and several over foods that are rarely served at a homeless shelter.
“Is that filet mignon? I’ve never had it before. (Homeless people) never get steak,” one homeless woman told Benson.
“I have never in my life been treated like this,” another woman told Benson.
The pranksters surprised everyone with a “gift bag” that included gift cards and several necessary items. The pranksters also donated $5,000 to Ascencia Homeless Shelter in Glendale, Calif.
The pranksters organized several positive pranks for April’s Fools Day as part of the #PrankItFWD campaign. For every 1,000 views of any #PrankItFwd video, Break.com will donate $1 to DoSomething.org
“We hope to reflect that trend through our partnership with DoSomething.org and this first iteration of ‘Prank it FWD,’ where we are seeking to turn the prank convention on its ear and add some value back into the world,” Break.com said in a news release.
“More and more we are seeing content on the internet evolve from a place where failure was celebrated into a medium where uplifting positive messages are becoming more frequently the currency of the realm,” said Barry Blumberg, EVP Content and Programming, Defy Media. “As an industry leader, we hope to reflect that trend through our partnership with DoSomething.org and this first iteration of ‘Prank it FWD,’ where we are seeking to turn the prank convention on its ear and add some value back into the world.”
For more, visit prankitfwd.com.