Winston-Salem seeks ideas for city slogan

WINSTON-SALEM, N.C. -- City leaders are asking residents for help in creating a slogan.

The city, nicknamed "The Twin City,” “The Camel City” and “The City of the Arts" is looking for a slogan to be displayed under the NCDOT’s “Welcome to Winston-Salem” signs. The signs would go up on major roads and highways.

"You want to promote that it’s a good place to live, nice people, clean and taxes are cheap," said Robert Kassel, who moved to the area for all those reason in 2001 but doesn’t tell his friends back home in New York. "We don’t tell them how good it is here cause you don’t want to ruin it."

A few years ago the visitor’s bureau, Visit Winston-Salem, hired a marketing firm to come up with the slogan "Your Southern Wake-up call" but city leaders want to save tax payer dollars and ask the folks who know it best.

"It’s a beautiful place in itself," said Priscilla Romano, who loved it so much after visiting she moved here in 2005. "[There is] always something going on and it’s a good thing."

You can submit your suggestions between March 31 and April 4 by calling the city at 336-734-1400 or online at

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