Keurig to add software to new coffee makers to block cheap refills

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Pod coffee maker Keurig is cracking down on unofficial suppliers for its single-serve machines by using software in its new 2.0 coffee makers to prevent unlicensed pods from working in its machines, according to a report from TechDirt.com

In a lawsuit filed against Green Mountain/Keurig, TreeHouse Foods claims Keurig has been striking “exclusionary” agreements with suppliers and distributors to push competitors out of the market.

In the lawsuit, TreeHouse Foods states Keurig’s new 2.0 coffee maker will feature a equivalent of DRM so that only Keurig’s pods will work in the coffee makers.

“Green Mountain has announced a new anticompetitive plan to maintain its monopoly by redesigning its brewers to lock out competitors’ products. Such lock-out technology cannot be justified based on any purported consumer benefit, and Green Mountain itself has admitted that the lock-out technology is not essential for the new brewers’ function. Like its exclusionary agreements, this lock-out technology is intended to serve anticompetitive and unlawful ends.”

In November, Keurig’s CEO said the new coffee maker will not work with “unlicensed” pods.

The move is reminiscent of printer ink companies that installed a chip that prevents unofficial refills from being installed in some printers.

The new coffee makers are expected to hit stores this fall.

Read more: TechDirt.com

20 comments

  • Rachel

    I have a vue and I can not fink k-cups for it in the outer banks so I ordered a solo fill refill cup and now use my own coffee! It’s cheaper that way

  • blake

    Oh what ever will the public do? This is a just pathetic people might have to learn to make their own coffee. The problem with making stuff fool proof is the fools just getting more foolish.

  • Helena

    In this recessio0n, where Keurig wants $100+ for a coffeeaker, they are only targeting the six fugure household…..Glad I have 2 and will reccomend ppl buy another brand coffeemaker. Greed!!!!

  • singingatune

    I haven’t bought one yet, because they already seemed too expensive and proprietary to me. Now I’m even less inclined to ever purchase one….

  • nana

    If my favorite K-cups won’t work in my Keurig, I will buy another brand of machine that will accommodate my choices.

  • Lynn

    I find Keurig coffee pods make water down coffee to start with. Now your telling me that there wont be anyway to fix this problem. Keurig, I think this is a bad move on your part. You aren’t the only coffee maker in town. Get over yourself.

  • Fawn

    When mine goes, it goes..have you noticed the difference between brands as to the weight of the pods.. I go for the larger ones..and dark to get better cups of coffee. I also use the generic self fill filtered pods.. I don’t like coffee that has set for more than 15 mins.. That is why I use it.. Maybe if they reduced their prices and or upped the weight of the pods, then people would buy their brand..

  • Reid oakley

    I have a keurig and when it goes out will be Mr Coffee all over! Not too proud to make a pot!

  • Heidi Vestal

    I looooooove my Keurig! I’ve had no problems with it and it’s far cheaper the giving Starbucks $5 for a cup of coffee every day. Mine uses any brand but I prefer the Keurig cups. The coffee tastes better than the other brands.

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