Dixie Classic Fairgrounds name change faces opposition

WINSTON-SALEM, N.C. — The name of the Dixie Classic Fairgrounds will soon change to the Winston-Salem Fairgrounds but the name of the fair will still remain as Dixie Classic.

Approved in January by the Public Facility and Assembly Commission, Dixie Classic Fairground staff said the name change is to give a consistent identity to the several concerts, trade shows and other events that also take place on the Dixie Classic Fairgrounds.

“Anything that says Winston-Salem Entertainment Sports Complex will change to Winston-Salem Fairgrounds, anything that says Dixie Classic Fairgrounds will change to Winston-Salem Fairgrounds,” Facilities and Venue Manager Robert Mulhearn said.

People who oppose the name change have started an online petition at change.org directed to City Manager Lee Garrity.

Garrity left a statement on the page Wednesday that reads:

“Thank you for your comments. The name of the Dixie Classic Fair has not changed. That name is an important branded name recognized throughout the country as a top 50 Fair.

The name of all of the complex facilities, including the Coliseum, Coliseum Annex, and Fairgrounds has been officially for the last 7 years, the Winston-Salem Sports and Entertainment Complex.

With the sale of the Coliseum to Wake Forest, a new name for the remaining facilities at the complex was needed. The WS Public Assembly Facilities Commission approved changing the name of the entire complex from the WS Sports and entertainment Complex to the Winston-Salem Fairgrounds. Again, the Dixie Classic Fair name has not changed. All promotions, banners, signage, logos, website, for the Fair will not change.”

Mulhearn said DOT is working on new signs now and street signs should begin to change within the next couple of weeks. The cost has yet to be determined.

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