Tobacco played a really big role in building the Triad and the communities around it.
But companies like R.J. Reynolds and the Greensboro-based Lorillard are seeing a sharp decline in interest over the past 30 years.
Cigarette sales were down by more than six percent last year and are down by almost a third over the last decade.
But, the industry thinks it finally has an answer. This edition of the Buckley Report looks at a new product that is gaining acceptance in the public eye.