A representative for DHL says the company was not involved in the production of a video that apparently shows the company “pranking” UPS and other competitors into delivering boxes with “DHL IS FASTER” printed on the side.
The video was posted on YouTube by JvMNeckar. According to multiple media reports, DHL hired companies like UPS and TNT to deliver large black boxes to addresses that were “particularly difficult to find.” However, the boxes were covered in a “temperature-activated ink” that were chilled to sub-zero temperatures. When the black boxes were exposed to warm temperatures, the “DHL IS FASTER” slogan was revealed.
However, a representative for DHL tells Consumerist that while the company is aware of the video, DHL did not set up the prank or have anything to do with the production of the video clip.
“This was not something that was initiated by DHL,” a rep for the company tells Consumerist in an e-mail. “The video was created by an external agency for their own internal competition. We were aware in advance of the intention to use it for this purpose. We were not aware of any plans to share it externally.”
It remains unclear if the stunt was an actual prank or a staged prank for the purpose of the video.
Read more: Consumerist