Kmart Christmas commercial causes controversy

kmart

Love it or hate it, the new Kmart commercial is causing some controversy.

The commercial depicts a group of men in tuxedo tops and boxer shorts shaking their booty to “Jingle Bells.”

Dubbed “Show Your Joe,” the commercial begins with six men, who appear to be dressed in tuxedos, standing behind a curtain while ringing bells.

However, a few seconds later the curtain is whisked away, revealing the men’s bottoms are clad in Joe Boxer underwear.

The commercial is part of a new advertising campaign for Joe Boxer, a brand of underwear and related apparel sold exclusively at Kmart and Sears.

People have swarmed the Kmart Facebook page with both complaints and compliments.

“Please know that not only will I NOT be shopping at your business on Thanksgiving Day, but because of your heartless disregard of your employees in this manner, I will refuse to patronize your stores AT ALL this holiday season,” said one dissatisfied shopper.

Another person disagreed and raved about the commercial.

“I love the Joe Boxer commercial. I don’t know what the big hype is about it being distasteful. People need to lighten up and enjoy a good laugh. Well done. I’ll buy my hubby a pair or two!”

61 comments

  • Joan

    This is the most brilliant commercial I have seen in a very long time, and I used to own an advertising agency! Bravo!

  • BRSLIBBY@CHARTER.NET

    I THINK THIS IS A GREAT COMMERCIAL, IT GETS YOUR ATTENTION! MY SISTERS AND I ARE GOING TO PURCHASE
    THESE FOR GIFTS THIS HOLIDAY SEASON. BECAUSE OF YOUR
    COMMERCIAL.

  • BRSLIBBY@CHARTER.NET

    I RECEIVE CATALOGS REGULARLY AND THIS COMMERCIAL IS NO
    WORSE THAN THE ADS IN THE CATALOG. THERE IS AWAYS SOMEONE THAT HAS TO WHINE ABOUT THEIR DISAPPROVAL OF
    ANYTHING. TELL THEM TO GET A LIFE AND GO TO KMART TRY A
    PAIR. IT MAY MAKE THEIR DAY GO BETTER
    JENNIE

  • Jen

    I love it!! I agree its no worse than Victoria Secret ads… this one is obviously trying to aim more towards women! That was great and I will be shopping at KMart this holiday season!

  • Robert

    What is wrong with people today. This is 2013 soon 2014. Some of you white collared folks act like its 1950. If you don’t like it keep the TV off. Grow up.

  • Betty

    I love it and thought it was funny. And it’s about time they had a men’s underwear commercial. It maybe inappropriate for little children, but they show it at night, what’s the big deal. Nobody’s complaining about the Victoria Secret, Kate Upton (and she’s constantly jigging), and all those girls in the Carl’s Jr. commercials.

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