WINSTON-SALEM, N.C. -- Move over Black Friday, Thanksgiving Day will soon become the official start of the holiday shopping season.
Big retailers like Target, Kmart and Walmart are saying forget the turkey and opening their doors on Thanksgiving Day.
"In typical retail fashion when one person starts moving in that direction and gains benefit from it others are going to follow," said Roger Beam professor of Marketing at Wake Forest University. "We can forecast out for several years and see that in fact stores will start opening earlier until Thanksgiving Day becomes the kick off of the season instead of Black Friday. Then the question is what's that innovative retailer going to do next."
The move to Thanksgiving Day is also forcing small businesses to follow.
"We have to open, everything has changed," said Herman Wanshiya with Cap's Urbanwear a locally owned clothing and hat story. "If we don't open [customers] will end up going to the mall, Walmart, and we end up loosing sales."
Many people are staying away from stores on Thanksgiving Day and lighting up social media upset retailers are "ruining" the sacred family day. Retailers like Costco and Nordstrom have announced they will keep their stores closed on Thanksgiving Day.
"It's not because they don't want to necessarily keep the holiday sacred," Beam said. "It's that they want to appeal to that segment who actually doesn't want to shop on Thanksgiving."