GREENSBORO, N.C. -- It used to be something nobody wanted to talk about, but these days a touch of Southern heritage has become almost fashionable.
Moonshine has a strong connection to Nascar and North Carolina, and now it's part of a local success story.
Charlie Holderness along with his friends Matt Moore and Colin Newberry started Moonshine Cologne in his parent's house in Greensboro where the three would set up their own bottling operation on weekends
The first 500 bottles were supposed to last for months. It sold out in three weeks.
You can find Moonshine Cologne at Gordon's Menswear in Greensboro, or at Belk stores.
You can also order online at moonshineformen.com