Cheerwine expanding into the Pacific Northwest

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Vecor-CheerwineSALISBURY, N.C. — Cheerwine is expanding distribution of its soft drink to the Pacific Northwest, adding Idaho, Oregon and Washington through a partnership with independent Pepsi bottlers and Pepsi Beverages Co.

The company, based in Salisbury, is making its product for Pacific Northwest customers in Olympia, Wash. It expects to fully flesh out its distribution channel in those markets in early 2014.

The company now has distribution in 20 states, primarily in the Southeast, but also in California on the West Coast. Officials have pledged to be in all 50 states by its 100-year anniversary in 2017.

“We believe anchoring the brand in the Pacific Northwest and demonstrating success there can actually help accelerate our expansion to other markets,” said Tom Barbitta, senior vice president of marketing and sales for Cheerwine.

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