If you were driving down the road and saw this, what would you do?
With a quick glance, it appears that a woman is tied up in the back of a truck. But it’s actually an optical illusion designed by Hornet Signs – a small signage company in Waco, Texas.
“I wasn’t expecting the reactions we got — nor was I really condoning this. But it was more or less something we put out there to see, ‘Who notices this?'” Brad Cobb, the owner of Hornet Signs, said.
One of the company’s specialties is car-wrap advertising, but Cobb says that eventually led to the idea of selling tailgate decals.
“It wasn’t our intent to make that the branding of our company, but more of, ‘What could we do with it?'” Cobb said.
Cobb says one of his employees was tied up and photographed to make the decal as realistic as possible. The decal was then placed on the back of another employee’s truck. It was so realistic, he said, that some people actually called police thinking it was a real woman being kidnapped.
“It was an experiment for us and something that was short terms so I was really shocked at how much traffic it did drive,” Cobb said.
Public reactions have varied, with many saying any abduction or violence against women is not a laughing matter. Others have applauded the company for coming up with something that has gotten them so much attention.
Cobb says his company has had an influx in tailgate decal orders since their experiment began.
But is it good business, or in poor taste? Let us know what you think in the comment section below.