Greensboro donors pledge more than $20.7 million to performing arts center

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GREENSBORO, N.C. -- The Community Foundation of Greater Greensboro announced Wednesday it now has pledges totaling over $20 million from 68 individuals, families, foundations and businesses for the proposed downtown performing arts center.

“The response to this effort has been incredible,” said Kathy Manning, a Greensboro attorney who has spearheaded the fundraising efforts. “Even though our fundraising to date has been focused on major donors, we’ve been amazed by the number of individuals who have taken the initiative to contact us to make pledges. We look forward to broadening our campaign efforts in the fall.”

In light of the fundraising success, the group has increased the goal to $30 million. This will enable the private sector to be full partners with the public sector.

“We are, simply, overwhelmed by this unprecedented fundraising success for a vital economic driver for Greensboro,” said Walker Sanders, president of The Community Foundation. “Our entire community should be grateful for the pledges of our generous donors.”

The cost of the center, as proposed last year by a task force created by The Community Foundation on the city’s behalf, was estimated at $60 million. Originally, the Foundation committed to helping raise $20 million in private donations, and the city approved $20 million in user fees. The city is now contemplating the purchase of land for the project which would involve additional user fees.