Police tightening traffic enforcement on Wendover Ave.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

GREENSBORO, N.C. — Police say they’ll begin increasing patrols on Wendover Avenue on Tuesday as part of a yearlong initiative to step up traffic enforcement along the thoroughfare.

“From the launch of the operation through the first week of October, motorists can expect a ‘zero-tolerance’ stance on identified traffic offenses,” Greensboro police spokeswoman Susan Danielsen said.

So far in 2013, police say 14 people have died in 11 crashes across Greensboro. Five of the people who were killed were pedestrians.

Since 2012, police say crashes on Wendover Avenue have claimed the lives of six people, two of whom were pedestrians.

“Our primary goal of this operation is to reduce crashes and protect lives and property,” said Officer JB Price, who has patrolled Greensboro’s roadways for the past 20 years. “We are losing far too many people to traffic crashes.”

Police say they’ve responded to 811 crashes on Wendover Avenue since 2012. People reported being injured in 47 percent of these crashes. Property damage associated with the collisions was estimated at more than $3 million.

“We are adopting a zero-tolerance approach to violations of law during the first two months of the operation,” Price said. “People who speed, text, fail to wear seatbelts, or commit any other offense will be cited, or arrested if the circumstances warrant.”

According to Danielsen, about 20 officers from the department’s Traffic Safety Unit will be involved in the patrols along the 11-mile stretch of road between Penry Road and Bridford Parkway.

Danielsen says officers from the State Highway Patrol, Guilford County Sheriff’s Office, Guilford County Driving While Impaired Task Force and N.C. A&T State University Police Department will also participate in the enforcement efforts.