WINSTON-SALEM, N.C. — The proud new owners of Winston-Salem’s Lawrence Joel Veteran’s Memorial Coliseum are moving in and ready to spend big bucks to make immediate repairs.
Ron Wellman, Wake Forest Athletic Director, said the university will first start with major infrastructure improvements. Improvements the city estimated could cost more than $10 million.
“There are a number of matters that need to be addressed or improved, whether it be electrical or plumbing, its first those types of issues that people won’t notice a lot. We will be taking a lot of time and a lot of dollars to improve the facility and it’s systems,” said Wellman.
While Wellman would not say how much Wake Forest plans to spend, he said those repairs will begin soon.
Also changing immediately, the indoor concessions. Wake Forest has hired Ovations Food Services to take over all food service at all of it’s venues.
“The concession stands are going to be different we do know that and they are going to be upgraded rather significantly with Ovations being our catering and concessions vendor now,” said Wellman.
Wellman said his staff will spend the next year studying other changes like parking, traffic flow, paint schemes and seating.
Wellman says there is some interest in looking at overall capacity and figuring out ways to reduce the number of suites, while adding more club style seating.
“People want different opportunities today, right now we don’t have many different opportunities in the coliseum,” said Wellman.
Wellman said one important change will be “Deaconizing” the facility.
“Our colors are black and gold and you will see those colors emerge as a part of the branding opportunities we have with this facility. We want to tie it in with BB&T Field and Deacon Tower, the tennis stadium, Bridger Field House and the baseball park.”