Twinkies make early return to Walmart store shelves
NEW YORK — It’s Twinkies comeback day at Walmart, three days ahead of the snack’s anticipated return nationwide.
Walmart is rolling out the first batch of new Twinkies in 1,600 stores on Friday. And by Sunday, Twinkies will be available in 3,000 Walmart stores, according to company spokeswoman Veronica Marshall.
Walmart is selling Twinkies in an exclusive collectible box that says “First Batch” on the packagaing and the new Twinkies tagline: “The Sweetest Comeback in the History of Ever.” They cost $2.98 for a box of 10.
“These are the first production of Twinkies since production restarted,” Marshall said. “Each box that arrived to us contains fresh Twinkies and not frozen ones.”
Walmart had planned to start selling Twinkies on Monday but pushed up the date when it was able to “get the inventory earlier,” Marshall said.
On Sunday, Walmart will also start selling other Hostess-branded products, including mini muffins, fried fruit pies and cupcakes. The retailer will roll out Ho Hos, Zingers and SuzY Q in late August, and the cream-filled chocolate Sno Balls in late fall, according to Marshall.
Twinkies and other Hostess products have not been produced since November, when Hostess Brands Inc. filed for bankruptcy to liquidate its 82-year-old business following a strike.
The new snack company, Hostess Brands LLC, was bought out of bankruptcy for $410 million by private equity groups Apollo Global Management.
Does Walmart anticipate a Twinkies rush this weekend? It could happen, Marshall said. “But we guarantee we’ll keep Twinkies in stock.”
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