Krispy Kreme named the most addictive food chain
Krispy Kreme is the most addictive food chain, a recent study suggests.
According to a study conducted by market research firm Technomic, it’s Krispy Kreme’s “Hot Now” signature doughnuts that drive the highest overall marks on craveability.
Coldstone and Auntie Annie’s ranked round out the top 3.
According to the study, Red Lobster is more addictive than restaurant chains like the Olive Garden and Cracker Barrel.
Pizza and burger chains were not named in the study.
According to the study, only 25 percent of adults eat healthy when they go out for dinner – and 75 percent crave food high in sugar, fat and salt.
This paper, titled “Cultivating Craveability: Consumer Assessments of the Most Craveable Restaurant Chains,” takes a deep dive into the importance of craveable items, the role of craveability in driving satisfaction and loyalty, and the chains that consumers say most excel at triggering and satisfying their cravings.
“Our CBM data reinforces that craveable menu items are a critical element of the menu mix,” says Darren Tristano, Executive Vice President at Technomic. “Craveable items promote impulse-driven occasions, can build a strong emotional connection with consumers and, in many cases, are the items that restaurants become known for.
To cultivate craveability, operators must develop and refine unique signature items that have the power to transform guests into regulars. Some of these items might include comfort foods, memorable sides, and sweet snacks.”