HIGH POINT, N.C.–The High Point Market Authority’s board of directors has awarded a $50,000 contract to Duke University to study the trade show’s economic impact and measure it against domestic and international furniture shows, the Winston-Salem Journal reports.
The report follows up on studies conducted by UNC Greensboro and High Point University several years ago. Those studies measured the economic impact about $1.5 billion annually.
The market, open only to those in the industry, typically draws between 70,000 and 80,000 participants for each of the two annual events. The study is expected to be made public before the fall 2013 trade show.
The timing of the study comes when the amount of state funding for the authority has been questioned by some state legislators and the McCrory administration.
Read more at the Winston-Salem Journal