Facebook has unveiled a plan to charge users $15 to send private messages to “popular people,” or people with lots of followers.
The paid messaging plan is being rolled out in the United Kingdom and 36 other countries.
Facebook said the reason for the change is to curb the amount of messages celebrities receive from strangers.
The social site is reportedly experimenting with a sliding scale, charging different prices depending on the popularity of the celebrity.
In a statement Facebook said:
“The system of paying to message non-friends in their inbox is designed to prevent spam while acknowledging that sometimes you might want to hear from people outside your immediate social circle. We are testing a number of price points in the UK and other countries to establish the optimal fee that signals importance.”