Easter means big business for retailers

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WINSTON-SALEM, N.C. – Easter may be the most important holiday for Christians but it’s becoming big business for retailers.

According to the National Retail Federation, Easter spending will reach an estimated $17.2 billion and a lot has to do with an increase in gift-giving.

“Stores are really crowded,” said Tanya McCoy shopping for her children on Good Friday. “You find yourself buying more things; candy, clothes, shoes, toys, video games. It’s not the little dollar toys anymore.”

“The older they get the more they expect,” said Tonya Fink shopping for her children outside Toys-R-Us. “They want the bigger gifts.”

The retail group says the average person celebrating Easter will spend $145.13 on candy, decor, apparel and food. Nearly half plan to purchase clothing for Easter, and nine in 10 plan to buy candy.