Brewer’s plan for 3-ounce alcohol drink falls flat

Beer glass brew alcohol drinking generic thumbnail (Stock photo)

RALEIGH, N.C. –State regulators on Wednesday rejected Stout Brewing’s plans to sell 3-ounce vials of high-alcohol malt beverages in North Carolina, fearing that it would encourage teenage drinking, WRAL reports.

The brewing company wanted to sell its Stout 21 malt beverage in grocery and convenience stores in flavors like Margarita, Screwdriver and Apple Pie, which the company calls “Flavored Alcoholic Shooters”, according to the report.

An administrator for the state Alcoholic Beverage Control Commission said Stout 21 would most likely appeal to underage drinkers because they could easily conceal the small containers. The packaging would also make is harder for parents and law enforcement officers to recognize it as an alcoholic beverage.

Read more at WRAL

Filed in: News

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