GREENSBORO, N.C.-High Point Road is considered the gateway corridor of Greensboro.
However, many say the street isn't one of the city's best sights.
'It looks pretty rough right now," explains Jesse Rivero, owner of Jesse's Restaurant.
Around 200,000 basketball fans will be coming and going from the Greensboro Coliseum in the next two weeks, for the ACC basketball tournament. Businesses welcome the extra crowds and the extra cash that come with the tournament, but admit High Point Road isn't up to tourist standards.
"People come to Greensboro for a short period of time, with the way it is now, people kind of leave with a bad impression of our town. We all know it's a great town," explains Ziad Fleihan, general manager of Ghassan's.
The city of Greensboro has $7.5 million in improvements planned for the street from Interstate 40 to the Coliseum.
"We're talking street scape improvements which involve narrowing the street, widening the sidewalks some pedestrian enhancements," explains Chris Spencer, Greensboro's Engineering Division Manager.
Fleihan is pleased the city is giving High Point Road the attention it needs. He says even in the past few years he's seen a dramatic decrease in the crime, which has caused his sales to go up.
"High Point Road now is on the up and up. It's improving. I think its darkest days are behind it," explains Fleihan.
Improvements are set to start spring of 2014. Phase two is planned, but the city is still working on funding.