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Coke Ad racist, according to group

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A Coke ad scheduled to air during the Super Bowl is being called racist.

Arab-American groups have criticized a Coke Super Bowl ad depicting an Arab walking through the desert with a camel, even demanding the beverage company change the ad before it airs to an expected 100 million viewers on Sunday.

“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” Warren David, president of the American-Arab Anti-Discrimination Committee, said in a comment to Reuters.

Coca-Cola released a teaser for the commercial last week, showing an Arab walking through the desert. Cowboys and Las Vegas showgirls are also shown in the advertisement. In the ad, Coke asks viewers to vote online for who should win the race.

The website does not allow a vote for the Arab character.

“What message is Coke sending with this?” asked Abed Ayoub, ADC’s director of legal and policy affairs. “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he said.

CBS declined comment. Coca-Cola spokeswoman Lauren Thompson told Reuters Coke took a “cinematic” approach with the ad, employing the characters as a nod to movies of the past.

Read more: Reuters

 

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