SANTA ROSA, Calif. – The popular wine sold by Trader Joe’s known as “Two-Buck Chuck” will need a new name after the beverage’s price was raised to $2.49. The popular wine known as “Two-Buck Chuck” will need a new name after the bargain beverage’s price was raised.
The Santa Rosa Press Democrat reports over the past decade, shoppers have paid $1.99 for the bottle of Charles Shaw shiraz or cabernet sauvignon.
However, the new $2.49 price tag has shoppers searching for new names. According to the paper, some suggestions from shoppers have included “Inflation Chuck” or “Upchuck.”
The store sold about 5 million cases of the wine in 2012.
According to the paper, the wine’s maker, Bronco Wine Co., said it was able to keep the price so low because it owns 45,000 acres of vineyard, which insulated it from large fluctuations in grape prices. However, bad crops over the past two years have impacted the price.
Read more: The Santa Rosa Press Democra