(USA TODAY) — Starbucks will roll out a $1 reusable plastic cup on Thursday, in an effort to curb trash from disposable cups.
The company will sell the cups, bearing its signature logo, in all stores in the US and Canada.
The move is an effort to get customers to kick their throwaway habit
It will give a dime discount for each refill in the reusable cup, and will therefore pay for itself after 10 uses.
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