Instagram says users’ photos won’t appear in ads

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Instagram file photo

SAN FRANCISCO (AP) — Instagram says it will revise a planned update to its service agreement after confusion about its intent led to widespread user complaints.

At issue is whether users’ photos can be part of advertisements, on and off Instagram. The mobile photo-sharing company said in a blog post Tuesday that it has no plans to put users’ photos in advertisements.

A statement about users’ photos appeared on Instagram’s blog Tuesday afternoon:

“The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question. Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.”

 

You can read the company’s full statement here.

That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money.

The new policy will take effect Jan. 16.

Source: The Associated Press