GREENSBORO, N.C. -- Even before Amendment One passed, many people have discussed how it affects North Carolina, its residents and how they're both perceived.
"It's not really a good image," said Kenn Gaither, Associate Dean and Professor at Elon University School of Communications.
Gaither said that, while most bigger cities won't see much of a backlash from the amendment, rural areas could experience some type of negative perceptual impact.
"Charlotte and Raleigh are going to see minimal impact. They're booming. They're growing. I think they're going to be fine," Gaither said. "It's the rural areas that I think might have to worry a little bit more about that perception."
Even though the amendment was approved, it seems the majority who express their opinions on social media sites like Facebook have taken a negative attitude concerning the issue.
"If the phenomenon you're seeing on social media represented anywhere close to a majority view, then the amendment would not have won 61-percent of the vote," N.C. Sen. Phil Berger said.
"If anything what the election said yesterday is that North Carolina is pretty much mainstream of the U.S. and many respects of the southern states," Berger said. "We became the 31st state to adopt a marriage amendment."
But no matter how you view North Carolina, Gaither said it's a conversation that needs to continue.
"That's probably the best that can happen because we are very much a state divided," Gaither said.